Reflect’s History
In 1979 there were four stylists who began this salon sharing a single focus: excellent service. This simple but powerful commitment is just as strong and the Reflect team just as passionate today about creating beauty on the outside while restoring the body from within.
We are in the business of exceptional service.
Founding Reflect
What started in 1979 as a 1200 square foot, four chair salon in Maple Grove, originally known as New Reflections Salon, has grown into a thriving spa salon business we now know as Reflect Salon. As of today, Reflect Salon employs over 70 people at 2 locations in Plymouth and Maple Grove.
In 1979, founder, Diane Keller, was at a unique intersection in the salon industry. She wasn’t seeing the model of salon service and education she expected, so she chose to reimagine it herself.
Diane created New Reflections Salon with core commitments to both education for stylists and excellence in service. The first 20 years of the journey were spent in Maple Grove, at the Bass Lake Shopping Center. In 1999, we moved our location to Plymouth and in 2007 we came full circle and opened our new Maple Grove location at the Fountains of Arbor Lakes.
After 40 years, Reflect Was Born.
In 2019, after 40 years of continually excellent service, it was time to move on to the next 40 years with a refreshed brand. The salon’s name got a haircut and that is how Reflect Salon was born.
In 2021, after many years of working her way up at New Reflections Salon, Jackie purchased the family business to continue Diane’s legacy.
As President and Owner, Jackie continues to build and refine that legacy with a strong purpose. “Our mission is to serve and support one’s well-being through our commitment to education, community involvement and team growth.” This mission statement drives the decisions and the direction of everyone on the team.
Reflect Salon continues to be an innovative leader in the salon industry, prioritizing the continual development of our stylists and education programs and providing an elevated experience for our guests. We look forward to continuing our service to the Plymouth and Maple Grove communities for years to come.
Reflect Values
Our core values exemplify our orientation to a teamwork mentality